Episode 125: PR Hall-of-Famer Gary Sheffer on the State and Future of Corporate Communications

As he prepares for his induction into the Arthur W. Page Society Hall of Fame, GE’s former chief communications officer reflects on an amazing career as a journalist, a political press secretary, and working with GE execs Jack Welch and Jeff Immelt through some complex and dynamic business issues and global challenges. He also provides advice on how companies should think about social issues and a politically polarized world.